Many industries have been “disrupted” by technology over the years. Many processes have been “optimized” through software. In both cases, buzzwords notwithstanding, the application of new information (or information presented in a novel way) to existing business models has resulted in improved efficiencies. The rolodex? Salesforce CRM. Palm Pilot? Smart phone. Illegible utility bills? Energy dashboards. MS DOS? Windows/Linux/OS, etc. You get the idea.